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2011년 5월 1일 일요일

Social Commerce

Tae-won and I gave a presentation about Social Commerce on April 18^th. Since SC was introduced in Korea last year, the market of SC has dramatically increased. With SC on TV ad, it has become more familiar to Koreans. However, the fear and complains of SC service is also increasing. I want to talk more about problems and solution.

First, the channel of buying SC tickets is mainly from online portal sites and broadcasting advertisement. Ticket Monster, the #1 market share company, even makes just little profits from SNS. In other words, only 5% of Tick Monster’s customers are flown in SNS. This means that SC market hasn’t been forming as original purpose of SC. I think other companies are likely to follow the same PR process to survive. It can increase the cost that local companies pay to SC companies.

Second, 25% of SC companies have difficulty securing and negotiation the supply of goods and service. They offer only 1 product per week and more than 200 SC companies haven’t made profit because of the large number of SC companies. Many have gone bankrupt. So, customers are now more likely to be damaged by some of these companies that stop running their business right after selling tickets.

In order to keep SC market healthy, their marketing tool should be changed to SNS. For example, Facebook offers lots of good functions to promote products or services. SC companies need to stop spending large amount of expense on advertising. In addition, customers should be careful when purchasing SC tickets to prevent buying useless ones.

2011년 4월 29일 금요일

Essay topic : GMO

For the past decade, there has been a controversial issue on Genetically Modified food all over the world since 1995. Last Monday morning, Jung-min Lee and Soo-jin Yoon presented positive and negative effect of GMO food. I am against the idea of GM and I am going to give several reasons.

Above all, GMO food should be banned to eat in terms of safety for human body because nothing has been proved clearly about how GMO food affects our body. This means people who eat GMO food might be sick and even killed by GMO food in the future. According to studies, GMO food can cause poisoning or allege to our body. I believe that it has certainly potential danger.

Also, GMO food can accelerate destruction of environment. The gene resistance is easily passed over eco-system and cannot be removed in the end. There was a study that a GM fish made a group of fishes be disappeared after 40 generations researched by Perdue University in USA. Another example is that GM plant powder in an area of Britain were spread over 4.5 km. There is no doubt that change of eco-system has influence on human being.

In conclusion, although we cannot stop importing such food, we should be aware of GMO food hazard and we should encourage expansion of land we can cultivate. To solve the problem of food shortage, we need to prevent desertification and reserve soil globally.